Everyone's doing them!

If you search the internet you will discover that workshops are a teaching opportunity that isn't focused on marketing, whereas webinars are built to teach and sell at the same time. It's a lot more about training and learning than it is about selling. There will always be a pitch at the end of a webinar.

Then there are seminars...

An in-person seminar is more or less dependent on attendees' ability to physically attend the event, so there haven't been many of them during the Covid-19 pandemic, which has been problematic for some businesses but it has gone some way towards reducing carbon footprints.

Wikipedia has defined these 2 event types individually:

• A seminar is ‘a meeting held for the exchange of useful information by members of a common business community.’

• A webinar is 'an interactive seminar conducted via the World Wide Web. Usually a live presentation, lecture, or workshop that happens in real-time, as users participate through chatting, video-chatting, file-sharing, or asking questions with a microphone.’

Time for a masterclass!

Workshops progress from theory to practice, with a focus on grasping key tools or skills. Masterclasses are specialized classes in which students attain their learning objectives via in-depth practice and thorough guidance.

There's more...!

• Conference:

Definition: According to the Merriam-Webster dictionary, a conference is “a formal meeting in which many people gather in order to talk about ideas or problems related to a particular topic, usually for several days.”

• Expo:

Definition: An exposition, often called an expo, is a global event that aims at educating the public, sharing innovation, promoting progress, and fostering cooperation.

• Trade Show:

Definition: Wikipedia defines a trade show as “an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, study activities of rivals, and examine recent market trends and opportunities.”

• Summit

A summit differs from a conference or a convention in that it is an invitation-only event for senior executives. Summits are generally held for senior executives or influential people in a company or sector.