This BizPod episode features a discussion about the act of apologising, particularly in a business context. We examine an article that suggests using more complex vocabulary makes apologies seem more sincere, but question the validity of the research cited. We critique the article's examples of effective apologies, noting they sound unnatural and lack the word "sorry," and explore factors like spending money and physical presence as ways to enhance an apology's perceived sincerity. 

Direct link: theconversation.com/how-to-make-your-apology-more-effective-new-research-255730