Business communication is the process of sharing information between employees within and outside a company.

Effective business communication is how employees and management interact with each other to reach organizational goals and be more aligned with the core company values. Its main purpose is to improve organizational practices, eliminate silos, keep employees informed and reduce errors.

Effective business communication is essential for the success and growth of every organization. Unlike everyday communication, business communication is always goal oriented.

You should be able to clearly explain company policies to customers and clients and answer their questions about your products or services. Effective communication can help to foster a good working relationship between you and your colleagues, which in turn can improve morale and efficiency.

Good communication means that everyone is on the same page and can finish their tasks, complete their projects, and operate in the most effective manner possible, while remaining productive. Everyone knows their specific duties, which helps to stop people either doing work that is not intended for them, or doing work in a way that isn’t optimal. Both issues are often a result of a breakdown in communication.

Communication failure often results from a lack of consistent information, being vague (giving instructions that aren’t detailed), and a failure of management to answer questions and concerns from employees. All of these issues result in a myriad of difficulties that can greatly diminish the overall productivity and efficiency of personnel, projects, and team operations.