decide the right approach for competitive advantage!

• Would you like to know how to make faster decisions?

• Do you want to beat the competition?

• How fantastic would it be for you to always be ahead of others in business?

Then you need to learn about the OODA loop - a decision-making tool with military origins - which helps you to make decisions under imperfect and incomplete data scenarios.

Developed by military strategist John Boyd, it stands for Observe, Orient, Decide, and Act.

Despite its origins in air combat strategy, the OODA loop is applicable to any life decision where there is an element of competition, and where you might need change your course of action as more data or information becomes available. 

The philosophy is that by reacting more quickly to changing circumstances than your competiitor, you will have an advantage, and will win.

Listen to us...

• talk about making important decisions and about our thoughts around the OODA Loop, 

• then listen to the BBC Radio 4 braodcast where you hear how the strategy was created, 

• then check out the image at the bottom to see the Loop in action in business.

You might also like these...